Case Studies & Projects
I look at the problem holistically. Find the things that need connecting and fixing, then build a long term solution.
Every project here started with a problem. Here is how I solved them.
The problem: a major brand with no joined-up digital presence
Seventeen years building the entire digital operation from scratch. Email campaigns, Google Ads, social strategy, TradeMe listings, event marketing, custom web systems and a measurable $1.25 million annual revenue increase for six consecutive years. The full story of how marketing, systems and customer experience were connected into one operation.
Read Case StudyThe problem: five siloed databases that nobody could search at once
330,000 cross-references. 2,400 Harley models. Exploded diagrams linking directly to parts. A unified search engine that pulled descriptions, images, fitment records and cross-references into one place, all pivoting on part number.
Read Case StudyThe problem: Santa photos create a staff bottleneck at the worst possible time
A mobile web app that decoupled the photo from the data collection entirely. Staff take branded photos through the browser, hand a QR code to the customer, and move on. The customer claims their photos on their own phone. Zero queue. Branded output. Contact data captured automatically.
Read Case StudyThe problem: customers couldn't find the right parts for their specific bike
A VIN decoder that goes beyond identification. Enter a VIN and the system decodes the exact model, year and specification, then feeds directly into parts search and fitment lookup. Built as an email capture gateway, turning a lookup tool into a marketing asset.
Read Case StudyThe problem: metal detectorists had no simple way to tag and identify their finds
A free QR code label maker built for the metal detecting community. All data encoded client-side in base64url URL fragments, bypassing Apple iOS QR restrictions entirely. No database. No login. No cost to the user. Decode endpoint at qr-decode.org. Built and promoted into the community from scratch.
Read Case StudyThe problem: a new franchise with no digital presence at all
Built the entire Auckland Triumph digital footprint from nothing. Website, social channels, email list, Mailchimp campaigns, event pages and brand voice. A full digital launch for a premium motorcycle brand entering a competitive market.
Read Case StudyThe problem: a parts business with no scalable way to sell to dealers
Built PCW from zero to $750K annual revenue across 150 dealer accounts. A custom B2B ordering platform, a Shopify-integrated retail storefront, bulk inventory management, tag-based categorisation, cross-reference integration and automated stock sync.
Read Case StudyRange matters. Not everything is motorcycles.
Diamond Spice Novel, web presence. BPhilippe Author website and platform. Various smaller builds that demonstrate range across sectors, audiences and requirements.
See ProjectsThree projects currently in build
Digital Wall Planner: a lightweight planner with no heavy install required. QR-decode.org: a neutral QR decode platform with planned Stripe subscriber system. Photo Booth as a Product: the Christmas system packaged for any retailer or event.
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