Digital Generalist, Bournemouth
I'm Chris. I've lived and breathed computers, IT, marketing and media since I was in short trousers. Based in Bournemouth with a habit of walking into a problem, pulling it apart, and building something better in its place.
Get In Touch
The Full Story
I started in IT back in the day, but morphed into media and marketing, running a photo and videography studio at BAE Systems before moving into publishing with some of the biggest magazines in the UK in the early 2000s.
Moving to New Zealand, I soon found myself on a Harley-Davidson and by chance in the local dealership in Auckland because I needed a part and they needed someone who knew computers. That was 2006. By the time I came back to the UK, I had been COO, and everything in between. I built an entire digital ecosystem from scratch: live stock feeds, VIN lookup, parts cross-referencing across 400,000+ entries, ecommerce updating every 30 minutes, B2B wholesale platforms, and reporting systems that gave management genuinely useful data for the first time.
Marketing moved from everything on paper to digital billboards, cinema advertising, placing Harleys in cinemas, food festivals, and shopping centres, catching people who didn't know they wanted one until they were standing next to it.
My work as COO made customer service a personal mission. Our online store shipped orders within minutes, not hours or days. Removing barriers to sale became the thread running through everything, online and in-store. That meant live stock, not "email us for availability." It meant customers could find what they needed, see it was in stock, buy it, and have it on its way before most businesses had finished reading the order notification. In an industry where that kind of friction is still the norm, it was a genuine competitive edge.
I met my wife in the UK in 1992, followed her to New Zealand, and came back to Bournemouth in 2023. New chapter, same curiosity.
These days I work remotely for the same motorcycle group, keeping systems running, finding better ways to report data, and spotting niche markets most people haven't thought to look at yet. All the servers, hardware, software, and integrations sit under me.
Outside of work, I metal detect, I've tried fly fishing once and loved it enough to want to go again, and I cook best when there's a table full of people to feed.